Helping businesses through their midlife crisis

I work with businesses going through a midlife crisis.

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It's something many businesses hit at one point or another.  It might be obvious, or something you just know in your bones. You may have lost direction or energy.  Or you may be growing in the wrong ways, masking a weakness rather than fixing it.

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I've lived through this myself, steering Fantasy League through three decades of changing media, markets and technologies.  It meant evolving and iterating the business, sometimes with unsustainable growth, other times getting smaller but becoming more sure-footed. 

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Now I help founders do the same: not just chase more scale, but find the shape of business that's actually theirs.​   I work with founder-led businesses, typically 15–150 people, where this shift tends to matter most.

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My approach blends that lived experience with training as a psychodynamic coach, through INSEAD and the AoEC.   The work starts with a clear, honest understanding of who and where you are - because that's what opens up real choices for what comes next.

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Then it’s about supporting you through the change.  Tailored to your needs and resources, I might work with the business, team or leadership; often all three together.   I also draw on a trusted network of coaches and advisers to support and challenge alongside me.

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The process may last weeks, months or years.  Often we start with a concentrated burst and then move to lighter (cost-effective) support in the background to help you stay on track.

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Some of what this looks like in practice: we might look at your business as if it were a person - its body, mind, character, story.   Or we might put LEGO bricks in your team's hands to surface different ways of thinking.