I coach founders who want a "keeper" business where they can live and grow.  

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If you’ve come to realise you want a sustainable, rewarding business, doing something with pride and quality, then I might be the coach for you.   If you want to scale and exit, best to look elsewhere.

 

I work with founders who want a business they can live in - intentionally sized, where “enough” is clearly defined, recognising the challenges and trade-offs that can come with scale.

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Founders who want businesses that evolve - not just for growth’s sake, but in ways that are meaningful and inspiring, tapping into what matters most for the business, the team, and them.
 
This focus is rooted in my own journey.   I founded Fantasy League in 1991 and have the lived experience of building and evolving a business through three decades.

Over time the business grew, looked good, and satisfied my ego - but it wasn’t what I set out to do, or who I was.  Eventually, I found greater clarity about who I was, what mattered most, and the kind of business I really wanted.

 

I’ve come to see that this struggle, and the path to claim a realistic, fulfilling business is a journey shared by many founders.

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It’s the inspiration behind my work as a coach since 2019, combining this lived experience with psychodynamic coach trainings with INSEAD and the AoEC.   I blend practical business experience with psychological thinking to support founders at pivotal points.
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Beyond coaching founders, I help businesses in their own journeys, through a framework called The Human Organisation that helps teams engage with strategy, culture and innovation by exploring their business as if it were a person, by relating to its body, mind, character, relationships, life and psyche. 

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I also still run Fantasy League, which today is a small, but perfectly formed business that rewards and inspires me more than ever.